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by Zack Young · Posted
Once you’re familiar with the basic concepts behind high-volume photography, the next logical step is to figure out what gear you need to purchase. That’s when the panic might hit. Suddenly you’re flooded with decisions about cameras, lenses, strobes, backdrops, barcode scanners, and more, each category including tons of different options at every
by Allan Weitz · Posted
If the longest telephoto lens you own never seems to get you in tight enough to your subject, you have three choices. The first is to get up and get physically closer to your subject. If you can’t, for whatever reason, do this, you can either take the picture as is and crop it to your liking post-capture, or you can use a teleconverter.
Photographs © Allan Weitz 2021
Either method will work, albeit at a cost. As for the price of cropping versus the price of
by Bjorn Petersen · Posted
Using flash is one of the technical aspects of photography that’s difficult to understand, mainly because it’s something you cannot really see with your own eyes. Working with natural light, you can usually envision how your shot will turn out, and then when you become a bit more skilled, you can even envision how the effects of aperture and shutter speed will affect your images. Working with flash further complicates our visual relationship to what we’re photographing, since it’s an additional level of abstraction we’re adding to the mix
by Jennifer Hahn · Posted
ISO can be a sticky subject when it comes to video. It is used in photography when you have a great amount of control over your aperture, shutter, and exposure, and when you understand the lighting of your environment. But when used in video, if used too often, it can be more of an enemy than a friend to your footage. The most controversial setting is auto ISO, causing you to lose control over your ISO setting—and it can have mixed results. However, there are times when auto ISO can be your friend.
What ISO Is and What It Is Not
Technically,
by Jill Waterman · Posted
Ami Vitale has a remarkable affinity for life-changing events. A native of South Florida, Vitale was a self-described shy, gawky child who, like many young girls, possessed little confidence. The assessment of a grade school teacher, who told her she was not very good at English, stuck with her for years. “I just thought that I had no ability as a writer, or as a creative person,” she says. “I remember thinking I was going to become an engineer because I had almost perfect math scores on my SAT.”
Photographs © Ami Vitale
by Allan Weitz · Posted
Sometimes, the phrases, acronyms and strings of numbers or number-letter combinations used to identify photographic hardware or techniques can be daunting to the uninitiated neophyte photographer.
We've prepared a list of the basic terms. Have we left any out that you think should be added? Please let us know!
0-9 | A | B | C | D | E | F | G | H | I |
by Cris Silvestri · Posted
Memory cards are as ubiquitous as memory itself—almost every mobile device you own has some type of built-in storage, from cameras to iPods to tablets, and almost every device has a slot for adding additional storage space. Storage on a device can range from a couple of gigabytes of memory to dozens of gigabytes. You’ll soon find, though, that it’s never enough.
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Photographers are a rare breed. From amateur to professional, photographers depend on gear to make a difference in their art, and some of them produce astounding