Impact

by Danielle Marsella ·Posted
Designed for professional creatives, the new KeyGrip series from Impact caters to advanced photographers, videographers, and cinematographers working on large studio productions and unpredictable outdoor environments. Suitable for prolonged use on uneven terrain, the KeyGrip collection easily holds and secures heavy, bulky gear with unparalleled precision. The new KeyGrip series includes the 4’
by Zack Young ·Posted
Once you’re familiar with the basic concepts behind high-volume photography, the next logical step is to figure out what gear you need to purchase. That’s when the panic might hit. Suddenly you’re flooded with decisions about cameras, lenses, strobes, backdrops, barcode scanners, and more, each category including tons of different options at every
by Zack Young ·Posted
So you just signed up for another corporate documentary shoot for another tech company at another local high-rise. They don’t want you filming in their super-secret proprietary lab and they’re definitely not flying you to China to see where the products are made, so you’re stuck in a cube farm trying to scrounge up useable b-roll for your interviews. Fear not. With some thoughtful planning and a little bit of ingenuity, you can get enough clips to make your piece shine. Have I done my prep? Fortune favors the prepared mind, which is why the
by Mos Khan ·Posted
Streaming has never been more approachable than it is right now. Regardless of the type of content you want to stream, the right equipment is readily available and in most cases relatively easy to set up. In this beginner’s guide, we’re going to take a look at the different tools and equipment you’re going to need in order to get started on your journey to become a streamer. Getting Started Most conventional streaming setups include a web camera, microphone, streaming software, and a capable PC with a stable internet connection. Depending on
by Rebecca Melville ·Posted
Finding appropriate gifts for portrait photographers can be tricky, so if you’re looking for some inspiration, you’ve come to the right place. We have some neat gift suggestions that are sure to please any portraitist, from beginner to pro. Profoto A2 While most portrait photographers already have their tried-and-true studio configuration, that doesn’t mean you can’t gift them with a nice strobe. We recommend Profoto’s A2,
by Stepan Andranikian ·Posted
So you just landed your very first music video gig. Congratulations! You’re about to enter a wonderful world where your creative vision will translate music into a compelling visual medium. But where or how do you start? You probably have a camera, a lens, and an idea that will help you realize your vision. However, a camera and lens alone probably won't cut it for certain shots and effects. In this guide, we’re going to look at some equipment that can commonly be found on a music video production set to help make your vision a reality.
by Shawn C. Steiner ·Posted
Lights, stands, and a silver Leica round out a week filled with the latest hands-on reviews. Week of June 11, 2023 In terms of news, this week was relatively uneventful, but that doesn't mean there weren't any announcements of significance. Lowel is back with a larger TOTA LED XL Flood Light, Impact has some neat Link Air-
by Rebecca Melville ·Posted
Impact is already impressing us with its recently released Link Air-Cushioned Light Stands. Available at 7', 7.9', 9', and 12' heights, these general-purpose stands are optimized for functionality and convenience. The Link stands set themselves apart from others with an innovative and functional design. When collapsed, the stands fold nearly flat. Multiple stands can be linked together, allowing users to carry several stands with one hand, much like a suitcase. This
by Mary Latvis ·Posted
Grip, electric, swing, and “best boy”... who are these people and what is it that they do on a TV or film set? In this follow-up to my article Who Does What on the Camera Crew?, I outline the duties of some movie and TV crew positions that are not part of the camera crew but are nonetheless essential to the process of cinematography. Above Image: Electric adjusting light These on-set crew positions are given as a general outline, not a
by Allan Weitz ·Posted
For the longest time, the differences in weight, size, power, and recycling times between speedlights and monolights were glaring, but this is no longer the case. Technologically, speedlights and monolights have become increasingly sophisticated, most notably in their respective TTL and wireless capabilities. At the same time, smaller and lighter monolights
by Cory Rice ·Posted
Mastering studio lighting can feel like a Herculean feat when you’re just getting started. Like any aspect of photography, it requires patience, practice, and plenty of mistakes before it comes naturally. In an effort to shorten your learning curve, we’ve rounded up 10 common issues that beginners encounter and how to fix them. Technical Issues Lighting setups can be as simple or complicated as your heart desires—or your shot requires. However, before you can begin to think about how to use your lights creatively, you need to understand how
by Theano Nikitas ·Posted
Location, location, location might be best known as the buzzword of real estate agents, but in many ways, this classic motto is also key to capturing striking portraits. When it comes to creating images, planning a portrait session on location encompasses much more than finding a visually pleasing backdrop for your shoot. Finding and Recording Locations Whether you shoot portraits on a regular basis or only occasionally, compiling a reference list of suitable shoot locations will keep you well prepared for future opportunities. You
by Cory Rice ·Posted
There are countless ways to modify light sources to achieve the exact image you want to create. While softboxes, umbrellas, and beauty dishes (deservedly) get much love from portrait photographers, they are far from the only means of adjusting and shaping light. Scrims and
by Rebecca Melville ·Posted
Lighting is one of the most important tools a photographer can have, which is why lighting accessories can make excellent gifts for photographers of all skill levels. But if you’re a new photographer or giving a gift to one, knowing what to get can be difficult. We have assembled a list of lighting gifts we'd recommend, especially for newbies, so you can hone your lighting skills with some of our favorite introductory accessories. The Intro 2-Light Kit Lighting kits are a great choice for new photographers because they include everything you
by Mathew Malwitz ·Posted
One of the most effective ways to improve your portraiture is by controlling the light, and one of the most effective ways to control your light is to move it. Seems like a simple enough concept, but it can be daunting at first, especially if you're using a speedlight or an on-camera flash. Despite its misleading name, an on-camera flash can, very easily, be used off the camera. The "on-camera" part simply refers to its form factor