Pre-Orders Now Open for Sigma 14mm and 24-70mm Lenses

Make sure you are among the first to receive a copy of Sigma’s brand new 14mm f/1.8 DG HSM Art and 24-70mm f/2.8 DG OS HSM Art lenses by completing a pre-order today! These two lenses were recently announced, and continue Sigma’s Art line, focusing on optical excellence and outstanding features.

Gearcast: The State of the Industry and New Gear at OPTIC 2017

At this year’s OPTIC Photography Conference, we sat down with representatives from camera and gear manufacturers to talk about their latest products, and question them on their company philosophies and the general state of the camera industry.

The Lens Every Photographer Should Have and Use: the 35mm

To answer the question posed by fellow writer Todd Vorenkamp in his article about the venerable 50mm prime, the lens I would choose if I were to be stranded on a desert island would have to be a 35mm prime. Sure, the 50mm is an old and reliable choice that should cover most subjects, but it doesn’t work amazingly for anything specific and, frankly, I think it’s a little boring these days.

Introducing the Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary Lens

A long-reaching zoom within a compact form factor, the Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary spans a telephoto to super telephoto range while remaining easily hand-holdable. Its optical design incorporates four Special Low Dispersion elements to control chromatic aberrations and color fringing, for notable clarity and color accuracy, and a Super Multi-Layer Coating has also been applied to reduce ghosting and flare for improved contrast.

Parfocal or Not: For Sigma High Speed Zooms, that is the Question

Without a doubt, one of the requirements of a cine/video zoom lens is that it holds focus throughout the zoom range. What this means is that with a cine zoom, when you zoom in and focus, as you zoom out, the focus holds and doesn’t drift or require adjustment. In the cine world, this has led to strong spring-less lens mounts and collimation to tolerances of hundredths of an inch.

In the Field with the Tokina FíRIN 20mm f/2 FE MF lens

According to Tokina, “FíRIN” is a variation of an old Irish word Fírinne, which means “truth,” “what is real,”or “being true to someone or something.” Unlike the consumer-targeted offerings previously marketed by Tokina, FíRIN-series lenses are designed, manufactured, and marketed as premium-quality lenses that equal or surpass their name-brand counterparts in terms of build and image quality. (Think Sigma ART-series lenses.)

Photograps © Allan Weitz

NAB 2017: New Cinema Prime Lenses from Sigma

When Sigma first launched the “Global Vision” reworking of its photography-lens line, the company released several full-frame prime lenses that carried the “Art” label, denoting fast apertures and a high level of optical performance. These lenses are being remade inside cinema-ready housings, ready to use on professional productions as the FF (full-frame) High-Speed Prime lens line. Here at B&H, we are proud to carry these high-performance cinema lenses.

The One Lens Every Photographer Should Have and Use: the 50mm

If you are stranded on a desert island and can only have one camera lens with you, which lens would you choose? If your answer wasn’t, “a 50mm (or 50mm equivalent lens),” then you might be wrong. The 50mm prime lens is the one lens every photographer toting an interchangeable-lens camera should own… and use.

In the Field with the Sigma 135mm f/1.8 DG HSM Art Lens

For starters, how good is your job when you’re given an incredible lens—not yet available for purchase—and told to go play with it for the weekend? Answer: it’s pretty good. Even better is when that weekend coincides with a photo shoot aligned with that lens’s capabilities, in this case a concert in a small, dark club.

Photographs © John Harris

The Ultra-Fast Sigma 135mm f/1.8 Lens is Now Available for Pre-Order

The new Sigma 135mm f/1.8 HSM Art lens is available for pre=order at B&H Photo!


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