Zeiss

New Zeiss 21-100mm Universal Zoom Lens for the Super 35mm Format

The Zeiss VR One Plus: Virtual Reality with Precision Optics

A Guide to Lenses for Landscape Photography

A set of lenses is to a photographer as an arsenal of paintbrushes is to a painter; lenses let photographers change the way a location is portrayed. They afford wide-angle views, tight close-ups, the ability to isolate subjects, and the option to keep everything in a scene in or out of focus. Especially in regard to landscape photography, lenses are one of the few means with which you can really impart personal vision into an image, compared to studio or portrait photography, which gives you the extra advantage of being able to adjust the subject, as well, to suit your intentions.

Get Ready for the VR Revolution

Virtual Reality represents the first real foray that science fiction has taken into science fact for consumers. We’ve all seen advances recently in the medical, educational, and even entertainment fields that blend futuristic visions into some sort of tangible reality. But virtual reality experiences will be the first time that you and I will be able to hold the future in our hands.

But what is virtual reality? And how does it differ from augmented reality (AR)?

Now in Stock at B&H: Zeiss Loxia 21mm f/2.8 Lens

Zeiss Extends the Full-Frame Batis Line with 18mm f/2.8 Lens

Understanding Log-Format Recording

Once touted as a headlining feature on only the highest grade digital video/cinema cameras, such as the Sony CineAlta line, log (logarithmic) recording has become a mainstay on more affordable professional products, such as the Canon EOS-C series, and more accessible through prosumer products like the Sony α-series mirrorless cameras. One of the reasons log recording has become so prevalent is that it is often associated with the idea of better image quality.

9 Tips for Selecting a Cinema Lens Package

Whether you’re assembling a personal lens kit or compiling the equipment-rental list for your next film, selecting a lens package is an important decision. It can also be a daunting one, especially if you’re new to the game. So what lenses should you get? A complete set of primes? A couple of zooms? Both? The answers aren’t always clear. Ask ten DPs what their favorite lenses and focal lengths are, and you’ll likely get about as many answers.

Macro Lens Buying Guide

It is probably safe to say that many of us photographers have, either with our cameras or smartphones, tried to capture a close-up image of an insect, flower, toy, or other object. We have an idea of what we want this photograph to look like as we prepare to capture the image. We have seen and admired beautiful close-up images before but, when we nose the camera lens up to the object, the camera balks—it cannot focus close enough to create the image we want to capture.

Guide to Optics for Kids

In the comments for one of my other binocular articles, a reader pointed out that I had neglected to suggest binoculars for children. In response, we’re publishing this piece that is devoted strictly to kids, and will deal with the different types of optics we offer here at B&H: binoculars, spotting scopes, and microscopes. Buying for children presents a complicated set of contradictory ideas.

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