Zeiss

Zeiss Expands Milvus Line with 35mm f/1.4

Zeiss is hitting double digits with its release of the Milvus 35mm f/1.4, which is the tenth in the company’s DSLR lens family. An updated classic, the wide-angle focal length and fast aperture presents you with outstanding versatility and a unique aesthetic that will really make your subjects shine. It also has a manual-focus design that benefits from the extremely smooth focusing ring, which has a rubberized grip and a long 227° focus throw, for precision.

The Lens Every Photographer Should Have and Use: the 35mm

To answer the question posed by fellow writer Todd Vorenkamp in his article about the venerable 50mm prime, the lens I would choose if I were to be stranded on a desert island would have to be a 35mm prime. Sure, the 50mm is an old and reliable choice that should cover most subjects, but it doesn’t work amazingly for anything specific and, frankly, I think it’s a little boring these days.

3 Quick Tips for Shooting Close-ups with Extreme Wide-Angle Lenses

Close-ups taken with wider-angle lenses also expose subtle detail, but by framing your subject in its surroundings, you also create a narrative to go along with the visual detail. “Normal” macro photographs expose detail, ultra-wide-angle close-ups tell stories.

Photographs © Allan Weitz

NAB 2017: Zeiss Introduces the CP.3 Compact Prime Family

Fans of the highest-quality cinema “glass” will be pleased to learn that Zeiss has introduced the third generation of its Compact Prime lens line at NAB 2017. The range of ten lenses includes 15, 18, 21, 25, 28, 35, 50, 85, 100, and 135mm primes. Dovetailing with many filmmakers’ desire to include visual effects in their projects, the CP.3 family comes in an XD (eXtended Data) version offering metadata technology through the Cooke /i standard.

The One Lens Every Photographer Should Have and Use: the 50mm

If you are stranded on a desert island and can only have one camera lens with you, which lens would you choose? If your answer wasn’t, “a 50mm (or 50mm equivalent lens),” then you might be wrong. The 50mm prime lens is the one lens every photographer toting an interchangeable-lens camera should own… and use.

In the Field with the Just Announced Zeiss Batis 135mm f/2.8

Get an in-hand test review of the new Zeiss Batis 135mm f/2.8 lens, at B&H Explora.

Cinema Lens Care and Maintenance

If you’ve taken the plunge and invested in one, two, or a full set of cine-style lenses, you’ll now want to take the best care possible of your lenses. Not only will the lenses function better if they’re properly maintained, but you’ll be protecting your (probably substantial) financial investment. Most cine-style lens care and maintenance is the same as for still or ENG-type lenses, so if you’ve made the switch from these other lens types, you’ll know the drill.

Cine Lens Mania: How to “Cinemize” Your Lenses

You can make your still photography lenses more cinema and video friendly. Read how on B&H Explora.

See in Comfort, with Zeiss Optics Terra ED Binoculars, 2017 Edition

The newly updated 2017 editions of Zeiss Optics' perennial favorites, the Terra ED binoculars, feature a redesigned ergonomic chassis that makes holding them more comfortable than earlier iterations, especially during long glassing sessions. Offered in 8x and 10x magnifications, with either 32mm or 42mm objectives, they come in both traditional all black and an elegant gray-black combination.

How Virtual and Augmented Reality Will (Probably) Change Gaming

Virtual and augmented reality are catching on. Read about this technology at B&H Explora.

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