Micro Four Thirds
Panasonic is shaking up the compact digital camera market with their new Lumix G97 Micro Four Thirds camera with Lumix G Vario 12-60mm f/3.5-5.6 lens and Lumix ZS99 point-and-shoot. The newest additions to Panasonic’s Lumix lineup give everyday photographers and travelers a fresh pair
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Panasonic is launching its widest-angle prime rectilinear lens for Micro Four Thirds cameras in the form of the new Panasonic Leica DG Summilux 9mm f/1.7 ASPH with the 35mm equivalent field of view of an 18mm lens. This ultra-wide lens is also the widest Micro Four Thirds Panasonic prime optic to wear the Leica badge.
Panasonic Leica DG Summilux 9mm f/1.7 ASPH
This new lens is designed to capture expansive vistas and is created for
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In 1972, the OM-1 35mm film camera brought pro performance to a smaller, more compact SLR. Today, OM SYSTEM is launching the digital OM-1, a Micro Four Thirds format flagship camera, and new M.ZUIKO 12-40mm f/2.8 and 40-150mm f/4 PRO zoom lenses. The OM-1 camera and its optics bring eye-watering specs to a smaller, lighter mirrorless interchangeable-lens camera system specifically designed for travel and adventure photography
Today’s news is two-fold: Olympus is now OM SYSTEM, and to kickstart this new brand identity, the brand is releasing the M.Zuiko Digital ED 20mm f/1.4 PRO lens. This lens signals a change in identity but also shows a respectable level of commitment by OM SYSTEM, with the promise of many more things to come, including a Micro Four Thirds camera.
With an eye toward professional photographers, videographers, and filmmakers, Panasonic has completed a premium Micro Four Thirds lens pairing, with the new Panasonic Leica DG Vario-Summilux 25-50mm f/1.7 APSH. lens. The new lens joins its stablemate, the Panasonic Leica DG Vario-Summilux 10-25mm f/1.7 ASPH. to give
Olympus has officially released its long-awaited M.Zuiko Digital ED 150-400mm f/4.5 TC1.25x IS PRO lens, and I was given the opportunity to photograph with it for a few days. The representatives from Olympus were very excited and proud of this new telephoto zoom and after my time with it, I find it obvious why. Let’s start with the basics: this is a noticeably lightweight and compact lens, designed for Micro Four Thirds format
Building upon its legacy of compact, professional Micro Four Thirds cameras, Olympus now delivers an update to the E-M1 line with the announcement of the OM-D E-M1 Mark III Mirrorless Camera. With a new processor and loads of added features, this release should unlock even more possibilities for all types of photographers. Also released was a compact
The first thing that may occur when you carry the newly announced Olympus PEN E-PL10 Mirrorless Camera is that people will ask you, “Is that a film camera?” Whether it is film is not the point (it’s digital), but the camera gets a second glance, a reaction from the casual observer, and that reaction is very positive.
One half of Micro Four Thirds and one third of the L Mount Alliance, Panasonic is in a unique position where it is actively developing cameras and lenses for two separate systems. 2019 was definitely dedicated more to the L mount, with six new lenses being released along with three new full-frame mirrorless cameras. That alone would be a busy year for most, but Panasonic also made sure to keep its more compact Micro Four Thirds line fresh with a few new lenses, too.
With its burgeoning full-frame L-mount system clearly the priority of the year
In case there was any lingering doubt, 2019 confirmed that the camera industry is all-in on mirrorless technologies. I can count on one hand the number of new DSLR cameras announced this year—with room to spare. I would need help from two friends to do the same for mirrorless cameras. Need more proof? Over half of the mirrorless cameras unveiled in 2019 feature full-frame or medium format sensors, directly competing with professional DSLRs. Whether you are shooting high-resolution stills, capturing pro-quality video, or just getting started
If Venus Optics were an athlete, its motto for the Laowa lens line would not be “Farther, faster, stronger,” but, “Wider, Closer, and Even Wider and Even Closer.” One look at the Venus Optics Laowa lens lineup and you will see that the company is, with a couple of exceptions, carving out the turf in the ultra-wide-angle lens and macro-lens markets.
Photographs ©Todd Vorenkamp
How difficult is it to be a virtually brand-new lens-manufacturing company in today’s digital world? I am guessing it is not easy. Luckily, you have the Internet available as a marketing tool, but you are also entering a competitive arena to battle for sales against several companies that are more than 100 years old and have passionate and dedicated brand loyalists as their customers. Enter 7Artisans—a true startup in the world of lens manufacturers. Many “off-
Cameras just keep getting better, and this time it’s something you may already own. Olympus has just announced firmware Version 3.0 for the OM-D E-M1 Mark II and Version 1.1 for the OM-D E-M1X. Also, the company has updated its Olympus Workspace software to Version 1.1. All these updates will be made available for free and for
It's fast, tough, built for professionals and, surprisingly, it packs a Four Thirds sensor. This is the OM-D E-M1X Mirrorless Camera from Olympus, a shocker of a release that takes advantage of everything the Micro Four Thirds system has to offer, all while providing outstanding tech that will make shooting sports and wildlife easy. Fortunate enough to go hands-on prior to launch, we took the camera up to chilly, snow-covered