Medium Format Lenses
The belt changes hands again: Hasselblad is adding another, wider lens to its mirrorless X system, the XCD 20-35mm f/3.2-4.5 E Lens, which bests May’s release of XCD 25mm f/2.5 V lens and introduces a wide-angle zoom into the lineup. While not as bright or compact as its prime lens older brother, the versatility of the ultra-wide to wide angle of view combined with the premium optical design make it an
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Hasselblad is adding an ultra-wide-angle prime to its mirrorless X System with the XCD 25mm f/2.5 V lens—the widest V-Series lens for the system yet, offering a field of view close to that of a 20mm on full-frame, along with a speedy f/2.5 design that excels in low-light conditions. The broad angle of view and bright maximum aperture pair with a portable design that’s perfect for walkaround urban
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The future of FUJIFILM medium-format cameras is here and with it is an array of new G-mount lenses. An all-new 102MP sensor and X-Processor 5 make the GFX 100 II the most powerful medium-format mirrorless camera from FUJIFILM yet. Set to be the new FUJIFILM mirrorless flagship, this mighty newcomer boasts a back side illuminated sensor with a sensitivity range from ISO 80-12800 and is expandable to ISO 40-102400. Unlike
Joining Hasselblad’s X System of mirrorless medium format lenses, the company is announcing the lightweight, compact XCD 28mm f/4 P wide-angle lens. As a sleek prime with an impressively low-profile form factor, high-quality optics, and precision focusing technology, the XCD 28mm f/4 P lens was designed to take outsized, medium-format photography into the chaotic confines of city streets.
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Why should you start tethering your camera to a computer during your portrait shoots? There are a few solid reasons. FUJIFILM X CREATOR @Shotti NYC discusses tethering’s advantages, and he shares some additional tips.
0:00 - Introduction
0:38 - Why Tether?
2:04 – Shotti’s Gear
2:55 - Capture 1
3:34 - X-H2S & Wireless Tethering
4:34 - Final Thoughts
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In photography vernacular, there’s something called the “medium format look.” This distinctive but hard-to-describe look is commonly associated with medium format cameras (hence its name) and refers to aesthetic qualities in an image, such as pronounced smoothness, more blurriness in shallow-depth-of-field images, more accurate color rendering, and so on. It’s difficult to pinpoint because it’s somewhat subjective and varies from shot to shot. Also, despite its name, it’s not an effect relegated solely to medium format cameras, although some
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Announcing the newest FUJIFILM lens, the GF 45-100m f/4. This versatile medium format zoom lens is a perfect complement for the FUJIFILM GFX series.
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Using the Hasselblad X1D II 50C, Derek takes the XCD 45P medium format lens out for a spin for some portrait street photography and architecture photography. He also checks out Hasselblad's Phocus Mobile 2 app, which has RAW image support, camera control, and allows for easy sharing. Whether you are just getting started with medium