B&H is excited to announce that our new Virtual Production and XR (Extended Reality) category is now live. Initial offerings include products for cinema capture, broadcast, live events, sports, education, and more, with an emphasis on LED volumes, IMLs (Interactive Media Labs), content creation, advertising, and tradeshows.

Current subcategories for browsing include LED Panels & Cabinets, Virtual Production Packages, VFX Media Servers, LED Volume Processors, Camera & Lens Tracking, Virtual Production Lighting, MOCAP Cameras, MOCAP Sensors, MOCAP Clothing, and Reality Capture Scanners, along with software and accessories.
The Studio at B&H is our in-house engineering team, helping build out virtual production projects of all shapes and sizes. The Studio Technology Center (STC), a state-of-the-art production studio situated within the B&H superstore, will also serve as a demo space and learning center for VP.

B&H is committed to supporting the needs of the customer with the help of our vendors, including ROE Visual, Absen, ARwall, Planar, Pixera, disguise, Brompton Technology, StYpe, Mo-Sys, Xgrids, Optitrack, HTC, Sony, Rokoko, LG, ASSIMILATE, and more.
Customers can browse features and specs on specific product pages, or head to our new Intro to Virtual Production Educational Hub to read and watch a variety of educational and inspirational content, including how-to guides, case studies, and insider tips. The Hub serves as an ideal starting point for those looking to learn about the world of VP.

We expect both the Educational Hub and the Virtual Production category to grow in the coming months, as these exciting new techniques gain a further foothold in the industry. We are proud to be the first retailer to create a public-facing Virtual Production category, helping vendors and distributors further their reach and make these tools more accessible.
About B&H Photo Video
As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable product experts and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.
Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.
When you're in Manhattan, take a tour of the B&H Photo Electronics and camera store, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With thousands of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

The B&H Payboo Credit Card (issued by Comenity Capital Bank) offers the industry’s best instant savings or special financing. Credit card offers are subject to credit approval. Visit B&H’s Payboo Page to learn more or apply.
Contact Information
Geoffrey Ngai
B&H Photo Video
212-615-8820
