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by Mathew Malwitz · Posted
There are many ingredients that make up a good photographic portrait, from foreground to background, setting, pose, expression, color, lighting, and so on. That said, one element that can be as important to the result as the portrait sitter is the lens used to capture the portrait and help create
by Mathew Malwitz · Posted
This holiday season, we’re looking at fun and affordable lenses for your mirrorless systems. There will be both unique lenses and some overlap thanks to the vast number of third-party lenses hitting the market for all major brands. In this guide, we’re covering lenses for the Sony E mount. From ultra-wide-angle lenses suited for landscapes and architectural images to super telephoto ones for sports and wildlife, we’ll be covering a variety of focal lengths are variety of uses.
Lenses
7Artisans 10mm f/2.8 Mark II Fisheye Lens for Sony E
Outside
by Mary Latvis · Posted
Taking to the skies to capture breathtaking footage has never been easier. Modern drones are not only incredible filmmaking tools they are also becoming more affordable and accessible. Filmmakers looking to take flight will want to find something that can capture cinematic imagery with ease. Fortunately, there are plenty of options available today. Whether you are a first-time content creator,
by Mathew Malwitz · Posted
Traveling with our camera gear can be a daunting experience, especially as we start expanding our arsenal of lenses. Picking the right lens for the job is a challenge in itself, and now we're finding the space to pack it among our clothes and other essentials. Wouldn't it be nice if we had one lens to do it all?
Luckily, such lenses do exist, and these travel-ready all-in-one zooms come in a variety of mounts, some brand specific, and others available for many different cameras. In today's guide, we're covering the best travel zooms for full
by Luke Rollins · Posted
At first glance, studio photography and the compact camera may seem strange bedfellows. The type of work associated with the studio—still life, product photography, portraiture, macro photography—usually wants cameras with larger sensors and interchangeable lenses, especially in professional applications. Compact, point-and-shoot cameras, for their part, have their natural home in everyday, travel, nightlife, and street applications, where their discretion and size become virtues.
It might seem almost cruel to introduce the compact to the
by Luke Rollins · Posted
Achieving a standard of production value is an essential component of establishing a brand and growing a following. For part-time, burgeoning, and mid-level creators, it can feel like bridging that gap is less a matter of learned skill and more about the equipment you can afford.
In most cases, the problem isn’t budget at all. Acquiring the specific know-how can give your content professional sheen with little to no financial outlay.
Lighting design is arguably the most immediately visible production component—and the one most capable of
by Mathew Malwitz · Posted
After the smartphone revolution, it appeared that the days of the compact camera were done. How wrong we were. It’s true that a few years back, point-and-shoot options were few and far between. There were just a handful of options on the market, and some industry titans even left the market entirely. Despite the long-rumored demise of the compact camera, it seems that photo enthusiasts still desire a dedicated device without the distractions that come with a smartphone.
What is a compact or “point-and-shoot” camera? Just because a camera is
by Mathew Malwitz · Posted
The wait is finally over, and Sony has unveiled not one, but two new game changing imaging tools to their arsenal. Introducing the a7R VI mirrorless camera and the FE 100-400mm f/4.5 G Master lens. The perfect marriage of speed and resolution.
by Mathew Malwitz · Posted
Getting a new camera is always an exciting affair. Whether it’s your first interchangeable lens camera or a long-awaited upgrade, there’s almost always new features to explore. Mirrorless cameras are especially exciting as they bring new and intuitive features that boost creativity while making photography easier than ever! Whether you’re new to cameras, shopping for one, or looking to dust off an old hobby, let’s get into setting up our new mirrorless camera.
What Is a Mirrorless Camera?
It’s not often something is named after a feature it
by Mathew Malwitz · Posted
Do you plan your images? Really think about that question. Do you have an idea of an image before you head out for a shoot, or do you let the moment inspire you as the pieces fall into place? There's no wrong answer here. Planning or "pre-visualization" is a key piece of the photography puzzle that some put a lot of thought and effort into while others effortlessly come up with ideas on the fly.
No matter how you go about taking a picture, there is some level of planning that goes into a shot. With that said, there's a big difference between
by Mathew Malwitz · Posted
Leica has announced their newest M lens, the revolutionary Noctilux-M 35mm f/1.2 ASPH. A generational leap in performance, this is the fastest 35mm lens in the M-System to date. With a maximum aperture of f/1.2, the lens earns the Noctilux moniker. Additionally, it is the first Noctilux lens to feature close-focusing capabilities, making it an even more versatile tool for image
by Steven Gladstone · Posted
Whether you’re a student or a seasoned veteran, selecting the right camera can make your head spin with questions. Does sensor size matter? What’s the difference between 4:2:0 and 4:2:2? Do I really need a camera that can record 8K? What about raw? We’ll explain the key components that help a camera produce cinematic images, and in doing so, hopefully help you make that all-important decision.
Evaluate Your Needs and Your Budget
Before considering certain cameras, you must know your needs and your budget. And be realistic. If you are a student
by Luke Rollins · Posted
As we begin to wrap up the year, we’d like to look back at some of our favorite product launches and moments in the photo industry. Canon has had a somewhat quite, yet surprisingly productive year. From content creation focused cameras to lenses with dramatic perspectives, Canon has had yet another stellar year with releases aimed at both still photographers and video shooters.
EOS R8 Mark II
In a world where mirrorless cameras seem to keep getting bigger, Canon remembered why the tech was so popular in the first place. Size. The EOS R8
by Mathew Malwitz · Posted
Leica has introduced the latest evolution of its famous M rangefinder cameras. The M EV1 camera is the first M with an integrated electronic viewfinder, delivering modern mirrorless technology to the timeless Leica M design. This addition fulfills longtime Leica enthusiasts’ requests and makes it easier for newcomers to enter the M world.
by Luke Rollins · Posted
To the naked eye, Sony's 2025 might seem more muted when compared to a massive 2024 that saw not only the release of a new flagship camera, but the revelation that some of the most iconic imagery in recent memory was made with Sony gear. Still, in 2025 the company continued its track record of introducing first-of-their-kind optics while also reinvigorating their compact and cinema lineups.
The Game-Changer
The company's most ambitious and well-received release of the year is its