Sony Japan Unveils the a7II Mirrorless Camera, 70-300mm G SSM II A-Mount Lens

It was just over a year ago when the groundbreaking full-frame a7 series was released and now Sony Japan is looking to further establish themselves with the announcement of the Alpha a7II Mirrorless Digital Camera.

Lacie Offers Powerful Thunderbolt™ 3 Performance for Your Business Environment

Thunderbolt™ 3 is a technology that was developed by Intel® and utilizes the reversible USB Type-C connector. It delivers bi-directional data transfer speeds up to 40 Gb/s and supports 10 Gb/s USB 3.1, eight lanes of DisplayPort 1.2, four lanes of PCIe Gen 3, and more—all using one connector. While it may not be entirely widespread yet, Thunderbolt 3 is gaining traction, and is being included in more and more computers and motherboards.

Things We Love: Sony RX1R II Full-Frame Digital Camera

I quickly fell in love with the Sony RX1R II. It’s small, has a big heart, and can always be found by my side. What caught my eye with this camera was the gorgeous Zeiss Sonnar 35mm lens. I’ve always been partial to this focal length, having owned many varieties of it over the years, but this lens is even more special because it was designed solely for use in the full-frame RX1 series.

WPPI 2017: Sony Reveals FE 100mm STF GM, FE 85mm f/1.8, and Radio Flash

Telephoto lenses and fast, portable lighting are staples of wedding and portrait photographers, which is why Sony has chosen WPPI 2017 to release the FE 100mm f/2.8 STF GM OSS and FE 85mm f/1.8 lenses for full-frame E-mount cameras, as well as a new radio-equipped HVL-F45RM Flash.

Basic Tips and Tricks for Electronic News Gathering (ENG)

If you’re an audio person who likes the adrenaline rush of on-location recording, you’ve got options for work. On the music side, there are on-sight jazz records, classical concerts, and rock venues. But you also might want to take on-location gigs for other media—movies, TV web series, and our chosen topic of today, ENG.

But wait—what is ENG?

ENG stands for Electronic News Gathering. You know when you watch the news and they cut from the studio to some poor schmoe stuck in a hurricane describing the rain? That’s an example of ENG.

Vintage Lens Review: Non-Retrofocus Ultra-Wide-Angle Lenses

When 35mm reflex cameras (SLRs) began arriving on our shores 70-odd years ago, the widest focal length lenses available at the time were 35mm (about 60° AoV). Wider-angle non-retrofocus lenses existed, but because their rear elements back-focused to within 5 to 10mm from the focus plane (film or camera sensor), they proved impractical for use in SLRs, which require 35-40mm of back focus to accommodate the mirror box.

Sony E-Mount Lenses for Wedding Photography

When the first few generations of mirrorless cameras began arriving on our shores, they weren’t taken seriously by wedding photographers, due to sluggish autofocusing (compared to DSLRs) and, more importantly, the dearth of lens options.

Micro Four Thirds Lenses for Wedding Photographers

The Micro Four Thirds system is becoming popular among a passionate group of wedding photographers. The compact size of the cameras and lens system, as well as the sheer number of available lenses from Olympus, Panasonic, and other manufacturers, not to mention the nearly limitless option of adapted lenses, means that the wedding photographer has many options for capturing the action.

Announcing the Sony Xperia Ear Smart Bluetooth Earpiece for Android Devices

With the introduction of Xperia Ear, Sony is affording us a glimpse into the future of communication. This in-ear, intelligent personal assistant lets you communicate with your smartphone via conversational voice interaction and simple head gestures. Stylish and discreet, the Xperia Ear offers a hands-free experience, allowing you to get the most out of your phone while keeping your eyes off the screen and enjoying the world around you.

Why I Switched from Canon to Sony, Trying Out Nikon on the Way

For Colby Brown, while it’s important for a camera manufacturer to listen to its customers, it’s even more essential for the company to think outside of the box. “It’s always great when you can make your customers happy with stuff they’re requesting,” he says. “But if at least a portion of the workforce isn’t thinking of moonshot ideas or things we can’t imagine as realistically possible, I think things become stagnant and you lose that excitement.”

This guiding principal offers a small insight into Brown’s decision to switch from Canon to Sony, in 2014.


Subscribe to RSS - Sony