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by Luke Rollins · Posted
The trick with any home studio is in creating a space that can be used to create images that do not betray the fact that you shot them in your living room, in your pajamas, using your pet dog as an assistant. Luckily, creating a home studio can be done fairly easily without breaking the bank. This article will help get you up and running.
Planning Your Studio
Before making any purchases, it is important to sit down first and answer some basic questions about what you want your studio to accomplish. First, what type of photographs do you plan
by Mathew Malwitz · Posted
Tamron has announced a new, fast APS-C standard zoom. Introducing the 16-50mm f/2.8 A, a highly practical everyday lens capable of capturing everything from expansive landscapes and architecture to group and individual portraits—all while maintaining a fast constant aperture.
First up, we have the focal length. 16-50mm is a popular range for kit lenses, with Nikon, Fujifilm, and Sony users seeing an effective focal range of 24-75mm and Canon seeing closer to
by Luke Rollins · Posted
Viltrox's AF Pro series began in 2025 with the Viltrox AF 85mm f/1.4 Pro FE, signaling the emerging third-party lens maker's entry into the professional prime lens.
Currently, the series has 85mm f/1.4 and 50mm f/1.4 full-frame, autofocus options for both Sony E-mount and Nikon Z-mount full-frame cameras. The series is especially notable for being one of a shallow roster of third party 85mm lenses with fast maximum
by Mathew Malwitz · Posted
Sony's super-telephoto lenses have long been divided into two well-defined categories. At one end of the spectrum, you have a variety of relatively affordable super-zooms ranging from 100mm to 800mm. On the other end sit the primes, highly sought-after optics that are just as cumbersome as they are expensive. For years, these categories have been separated. That all ends today with the unveiling of not one but two ultra-lightweight lenses. Introducing the FE 400mm f/4.5 and FE 600mm f
by Luke Rollins · Posted
Venus Optics is announcing two new mount compatibilities for its Laowa 180mm f/4.5 1.5X Ultra Macro APO lens: an autofocus FUJIFILM X lens and a manual focus Nikon F lens.
by Luke Rollins · Posted
Sigma announces its highly anticipated 85mm f/1.2 DG Art lens alongside a new 20-60mm f/2.8-4 DG Contemporary lens, both for L-Mount and Sony E-mount full-frame mirrorless cameras.
Sigma 85mm f/1.2 DG Art lens
by Luke Rollins · Posted
Everyone and their mothers are in on the digicam trend, a fact reflected in the used-market prices found across most platforms. Facebook Marketplace, Craigslist, eBay, B&H Used--everywhere you look, the best-known models are selling for prices that often meet or exceed their debut MSRP.
Take that old favorite of mine, the Canon S95. Extraordinarily capable, exceedingly pocketable, I got it for a song ($130) back in 2023. Three years later, the going rate has more than tripled, with the average price sitting above $400 and pushing $500
by Mathew Malwitz · Posted
Now available for preorder: Leica's new APO-Macro-Elmarit 100mm f/2.8, a powerful macro lens for the L-Mount that pays homage to the legendary camera manufacturer's classic R-mount lens released back in 1987. This modern take combines 1:1 macro capabilities with the versatility of a portrait-ready telephoto focal length.
by Mathew Malwitz · Posted
Traveling with our camera gear can be a daunting experience, especially as we start expanding our arsenal of lenses. Picking the right lens for the job is a challenge in itself, and now we're finding the space to pack it among our clothes and other essentials. Wouldn't it be nice if we had one lens to do it all?
Luckily, such lenses do exist, and these travel-ready all-in-one zooms come in a variety of mounts, some brand specific, and others available for many different cameras. In today's guide, we're covering the best travel zooms for full
by Luke Rollins · Posted
At first glance, studio photography and the compact camera may seem strange bedfellows. The type of work associated with the studio—still life, product photography, portraiture, macro photography—usually wants cameras with larger sensors and interchangeable lenses, especially in professional applications. Compact, point-and-shoot cameras, for their part, have their natural home in everyday, travel, nightlife, and street applications, where their discretion and size become virtues.
It might seem almost cruel to introduce the compact to the
by Mathew Malwitz · Posted
Venus Optics has once again delivered a game changing tool for close focus with the Laowa Aksen 45mm and 17.5mm Coaxial Illumination lenses. These lightweight, ultra-macro lenses have a fixed focal distance and feature an innovative internal parfocal zoom system for easy magnification adjustments.
First up, let’s look at the 45mm f/2.8 1-5x Macro APO. As hinted at in the name, this
by Luke Rollins · Posted
Achieving a standard of production value is an essential component of establishing a brand and growing a following. For part-time, burgeoning, and mid-level creators, it can feel like bridging that gap is less a matter of learned skill and more about the equipment you can afford.
In most cases, the problem isn’t budget at all. Acquiring the specific know-how can give your content professional sheen with little to no financial outlay.
Lighting design is arguably the most immediately visible production component—and the one most capable of
by Mathew Malwitz · Posted
Sony has unveiled the RX10 V, and it’s been upgraded to meet the needs of photographers of all skill levels and genres. We had the chance to put this camera through its paces in all areas it excels, so let’s see what it can do for wildlife, sports, macro, and travel photography.
Wildlife
If you want to photograph birds and wildlife up close and personal, but don’t want to lug around a bunch
by Luke Rollins · Posted
After a 2025 spent celebrating its 100th birthday, Leica returns to market with its first new camera of 2026, the SL3-P Mirrorless Camera. Accompanied in its release by two new lenses, the APO-Macro-Elmarit-SL 100mm f/2.8 and the
by Mathew Malwitz · Posted
Building upon their established arsenal of impressive lighting tools, Profoto has expanded their softbox range with new XL sizes built with working pros in mind. These modifiers are designed for fast and easy deployment regardless of the environment and feature a reinforced construction to accommodate larger components.
Why do we need XL sizes? Larger modifiers deliver soft, even illuminations across bigger sets, allowing photographers to stretch their creative legs and shape