Search results for: photography features rule thirds
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by Luke Rollins · Posted
FUJIFILM's beloved instant photography format instax recently surpassed 100 million cameras and printers sold, all while eyeing its 30th anniversary. In spite of brand recognition that still lags behind Polaroid, instax has both the people's vote and the lion's share of sales, expanding that popularity into a full-on ecosystem of films and formats, analog and hybrid cameras, smartphone printers and digital capture devices, and, coming soon, commercial photobooths and other event-oriented products.
by Luke Rollins · Posted
Viltrox's AF Pro series began in 2025 with the Viltrox AF 85mm f/1.4 Pro FE, signaling the emerging third-party lens maker's entry into the professional prime lens.
Currently, the series has 85mm f/1.4 and 50mm f/1.4 full-frame, autofocus options for both Sony E-mount and Nikon Z-mount full-frame cameras. The series is especially notable for being one of a shallow roster of third party 85mm lenses with fast maximum
by Luke Rollins · Posted
Achieving a standard of production value is an essential component of establishing a brand and growing a following. For part-time, burgeoning, and mid-level creators, it can feel like bridging that gap is less a matter of learned skill and more about the equipment you can afford.
In most cases, the problem isn’t budget at all. Acquiring the specific know-how can give your content professional sheen with little to no financial outlay.
Lighting design is arguably the most immediately visible production component—and the one most capable of
by Steven Gladstone · Posted
When creating images for a film, you try to balance your shots so that you draw the audience into the movie, while at the same time they forget that they are watching a movie. Usually, the last thing you want is to break the illusion and have the audience snap out of their reverie.
As you read this article, you may want to pause and rewatch some classic films, or films that had a powerful effect on you. Examining the new and different techniques, lighting, and compositions used to create impact, mood, and feeling will help you grow as a
by Mathew Malwitz · Posted
Let's face it: throwing a heavy camera over your shoulder can seem like a hassle, especially if photography isn't the main purpose of your trip. Those big mirrorless and DSLR cameras might stun with their incredible clarity, but not every outing calls for a "serious" camera. Still, there's a desire to capture fun photos, either for your own enjoyment, or to share with friends and family when you return.
Enter the bridge camera. Bridge cameras are an excellent, all-in-one solution for wildlife enthusiasts looking to capture images of their
by Luke Rollins · Posted
Third-party lens-maker Viltrox is announcing two new prime lenses for Sony E and Nikon Z full-frame cameras, the 35mm f/1.8 II EVO and 55mm f/1.8 EVO lenses. Joining an 85mm f/2 prime released in fall 2025, the new
by Mathew Malwitz · Posted
Composition in photography refers to the way in which we arrange visual elements in an image. It's how we position the subject in the frame and how all elements combine to create a visually appealing photograph.
All photographs © Mathew Malwitz
Expensive cameras and long lenses can only get us so far. It's not the gear that makes the photo, but the photographer. A creative and observant eye is the key to making visually pleasing photographs. These skills can be learned, and with practice, you'll be well on your way to creating strong
Posted
Picking up a camera is often the start of a life-changing journey. And when it’s combined with a focus on community building, the determination to lead by example, and shrewd entrepreneurial skills—this basic action can have a ripple effect with the potential to change countless lives.
Above photo © Monet McGorda, Immortal Vision Agency Director
In today’s show, we speak with creative community trailblazer CJ Wolfe, who has built a passion for pictures and infectious team spirit into a multifaceted brand that encompasses rental studios, a
by Mathew Malwitz · Posted
These days, everyone has a camera right in their pocket. Smartphones have long been the go-to camera for quick photos of our friends, family, pets, and of course, ourselves. With features like portrait mode, users can simulate blurry backgrounds and isolate their subject for more eye-catching images. What else could you ever need? What if I told you that with the
by Mathew Malwitz · Posted
Typically confined to the northernmost latitudes of our planet, the northern lights—or "aurora borealis"—are a natural spectacle many dream of seeing. Recently, it may seem like auroras are occurring more often and are visibly farther south than ever before. Maybe you've already seen one or even photographed one with your phone.
While rare, exceptionally powerful auroras have been seen with the naked eye as far south as Alabama. These are uncommon, but in mid-latitude states, visible auroras are a bit more frequent. Last summer, I found myself
by Luke Rollins · Posted
As we begin to wrap up the year, we’d like to look back at some of our favorite product launches and moments in the photo industry. Canon has had a somewhat quite, yet surprisingly productive year. From content creation focused cameras to lenses with dramatic perspectives, Canon has had yet another stellar year with releases aimed at both still photographers and video shooters.
EOS R8 Mark II
In a world where mirrorless cameras seem to keep getting bigger, Canon remembered why the tech was so popular in the first place. Size. The EOS R8
by Mathew Malwitz · Posted
Anyone who has dabbled in pet photography knows that it can be a rewarding yet challenging experience. While pets are considered to be part of the family, they’re still animals who walk to the beat of their own drum and do things at their own pace. Even the best listeners can be easily distracted or have trouble sitting still for more than two seconds. If you’re considering trying your hand at photographing our fuzzy friends, we’ve put together this helpful guide for you. In this guide, we’re going to cover the essentials for those with a
by Robert Sansivero · Posted
by Rachel Leathe · Posted
Did you know that the first photograph ever taken was of a landscape?
“View from the Window at Le Gras” was captured by Nicéphore Niépce, in 1827. It features a very abstract view from Niépce’s window. Then, in 1839, Louis-Jacques-Mandé Daguerre made history with his image of
by Todd Vorenkamp · Posted
In Part 1 of this three-part series, we discussed the advantages of using binoculars for astronomical viewing of the night sky and we talked about the different types of targets you can enjoy on clear, dark nights. At the conclusion of each section, I mentioned “binocular magnification considerations.” Here, we will get into that subject, as well as other characteristics of binoculars that make them better, or worse, for studying the stars. Then, in